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company

World-class content for a
content world.

We’re a Data-driven Platform led by creative minds.

Our Deal

Born in 2017, we are part of Nana Bianca startup studio. Passionate about the challenges of digital innovation, we believe technology and creativity should work together to provide better and more insightful results.

Cutting-edge technology and creative touch to scale
influencer marketing across regions and platforms.

Our approach to influencer marketing is:

Holistic

We make sure each of our programs and influencer partnerships adds valuable information to our partner brands and agencies. Learning from past partnerships and content programs is essential to building long term success.

Scalable

The way we access and build content partnerships follows planned steps and is easily replicable. This is the core of our IRM platform and the way we operate everyday.

Performing

Reaching & Engaging audiences is our mantra. For more integrated programs, we work to match inspiring content, organic reach and paid distribution.

Fraud-less

We routinely track down fraudulent behaviour such as engagement and follower buying. We’re committed to building a clean-record network with our partner influencers and have zero tolerance towards unethical business conduct.

Cross-Platform

We work to provide different sources of content to compare with standardized metrics of performance, as we believe brands Brands should take full advantage of a creator’s multi-channel presence.

Cross-country

We work to help Brands build a truly global network of ambassadors. We coordinate influencer programs that stretch over cities, countries and regions.

Our Numbers

Founded

2017

Engaged creators

20'000+

Offices

2

Leadership Team

Adrian-Doron Sordi

Co-founder & CEO

Sheila Salvato

Co-founder & Creative Director

Ivan Bettarini

CTO

Gian Piero Cerminara

Head of Account

Diego Garufi

Head of Content

Marta Falorni

Head of IRM

Eugenio Minissale

Lead Software Developer

Francesco Nistri

Senior Software Developer

Marco Montemagno

Partner, Advisor

 

Our Culture

Hoopygang is a young, vibrant and customer-first community of digital natives, whose culture is rooted in experimentation, processes and creativity. Excited by the challenges of the influencer marketing ecosystem, we mix operations with a full-on approach that encompasses strategy, media production, distribution & influencer management.

Does this appeal to you ? See our jobs section and join us.

Find your career

Offices

Florence

Via Ippolito Pindemonte, 63
Florence

Milan

Via Giovanni Piranesi, 10
Milan

News and
Press